Super Hero Program

Super Hero Program

We are grateful and proud to be a business in Humboldt County because this area has a reputation for being a community of caring citizens who reach out to their neighbors. It is our desire to build upon that reputation by giving back in a variety of ways including through our “Super Hero” program which we began in 2005.

The "Super Hero" program is simply an opportunity for us to honor what is typically a local, non profit organization from our community, and to give a portion of our sales from a designated Saturday each month to them. Because there are so many fabulous organizations to choose from, this can be a very challenging process to pick just one per month! We always welcome our customers and employees to submit their suggestions at any time for our consideration.
Note: We review all suggestions annually and plan a year in advance,


Previous Superheroes:

Reaching for Independence,

Humboldt Sponsors,

Northcoast Regional Land Trust,

Emma Center,

The Forgotten initiative,

Wild Soals Ranch,

Betty's (Chinn) Blue Angel,

Big Brothers, Big Sisters,

Blue Angel Project,

Buddy Walk (National Down Syndrome Society),

CASA of Humboldt,

Cruz N Eureka,

Eureka Firefighters’ Toy Drive

Eureka Rescue Mission

Families Advocating Autism Now (FAAN),

Food For People,

Hammond Park Project


Humboldt Community Breast Health Project,

Humboldt Deputy Sheriff’s Organization

Humboldt Domestic Violence Services,

Humboldt Senior Resource Center,

International Justice Mission,

Leukemia & Lymphoma Society

Making Headway,

National MS Society,

Northcoast Children’s Services,

North Coast Honor Flight,

North Coast Veterans Resource Center

Red Cross,

Relay for Life,

Salvation Army,

St. Jude Children’s Hospital

Senior Resource Center

Socks for Soldiers,

Suzannes House